How to Select Social Media Sites for Your Business Advertising

When it comes to advertising your business, there are many avenues you can take. Using social media to promote your business has proven to be a very useful method of advertising. However, it’s important for you to learn what social media sites will work best with your business.

Define Your Social Media Goals

Before you get started on creating your social media accounts, you need to define your goals. These goals can be goals for your business overall, goals for marketing, or simply your goals related to using social media. When you make goals for your business, you should start by defining long-term and short-term goals. Once you’ve separated your goals, take time to make them specific and measurable. This is an important part of actually achieving your goals. You need to be able to track your progress. Lastly, if your goals depend on social media, consider what you want to achieve with them and match them to the social media platform that is most appropriate. For example, if you are a photography business, then Instagram might be your best option.

Source: https://www.indeed.com/career-advice/career-development/business-goals

Go Where the Users Are

In order to use social media effectively, you need to use the sites that everyone else is using. You won’t find much success if you use obscure sites or sites that don’t even cater to your intended audience. Some of the biggest social media sites include Facebook, Instagram, Twitter, YouTube, and Tik Tok. These sites are the most popular and a majority of people use them regularly. Around 59% of social media users are on Facebook. When you use these larger sites, you can better guarantee that you will actually find your target audience and increase your business’ exposure.

Source: https://www.podium.com/article/facebook-statistics/

Know Your Market

If you’re struggling with finding the right site for you, understand the market you’re working in. Do some research to get started. Look at what your competitors are using. Determine whether their approach does or doesn’t work. You can learn a lot about what sites will work for you based on the success of others. It is also helpful to understand how each social media platform is used. This will allow you to understand how each one could apply to your specific market.

Source: https://aventigroup.com/blog/6-tips-for-choosing-the-right-social-media-platform-for-your-business/

The realm of social media is constantly growing as new sites are created and existing ones grow. You can use social media to your advantage as you advertise your business. Take some time to see what sites would work best for your business.

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By Amy Reese|2021-06-29T14:53:55-04:00June 24th, 2021|Business Growth|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.