What Your Business Should Know About Securing Customer Relationships

Many people don’t realize that relationships are the most important element of any business. Figuring out how to secure strong customer relationships can bring your company from wherever it is into a longstanding tradition amongst your customers. It’s important to make sure that you set up those relationships from a positive place and that you work to continue building them through every customer interaction you have.

How to Earn Loyalty

Relationships are a key to making sure that you earn your customers’ loyalty. When your customers know they can talk to you about their needs and that you will help them with their issues, they will be much more likely to continue frequenting your business. It’s especially important to make sure you help your customers when they have a bad experience or leave a negative review. You can’t always fix every single problem, but your customers will know when you are putting in a real effort and it will pay off in customer loyalty.

What to Avoid

There are also some things you definitely don’t want to do when you are building relationships with customers. When you are able to avoid the pitfalls that some businesses experience with customer relationships, it’s all the better. While communication is important to your relationships, you don’t want to do it too much or to send emails that your customer never wanted in the first place. More than 60% of customers unsubscribe from messages they didn’t sign up for. Ask your customers if they want to subscribe to emails and only send them to customers who opt in.

Ask for Feedback

You can’t build customer relationships if you don’t know your customers. And customers can be notoriously hard to get to know. One way to make it a little easier is to simply make sure that you request their feedback and pay attention to what they have to say. Your customers know what they want, and what they don’t want, and the more you are able to adjust to what your customers point out in feedback, the better it will be for all of your business relationships.

You probably already know that you should be working on customer relationships, but it can be hard to know how. Figuring out the best way to connect with your customers will help you to develop loyalty and avoid bad communication choices. All of this will help you to be more successful in general with your business.

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By Amy Reese|2021-09-24T09:40:53-04:00September 20th, 2021|Business Growth, Small Business|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.