How to Increase and Track Your Client Engagement Rates to Gain Funding

There’s a lot to track when you’re the boss! One of those things is trying to figure out which social media and marketing is bringing you the most eyes. Your job in marketing is to attract and retain those eyes, and hopefully the money attached to them! How can you increase and track your client engagement rates, so you can gain additional funding?

Ensure You Are Rememberable

Think of the brands which you admire. What is admirable about them? First of all, you remember both their names and their products! If you remember the products but not the name, you can’t find them again, after all. If you know the name, but the products are too generic or poorly priced, there’s no reason to go to their site. You need both branding and excellent products in order to become memorable in the marketplace, which is, of course, your goal.

Focus On Relationships

You want to use new-age marketing strategies that give you the chance to start a conversation with your client directly. This means forging a personalized relationship on an impersonal platform. Your customer retention depends upon your being appealing to your customer and potential customer base. This includes being genuine, honest, and, in many instances, funny or mildly sarcastic. If this sounds like branding for social media, you’re right! Be the same, regardless of platform, and your client’s relationship will be with “you” as a brand, just as you want it to be.

Know Your Stats

None of your hard work will pay off unless you know what parts of it are actually working for customer retention. This involves knowing your statistics, and comparing to other periods. You need to know how many customers you had in the period, and subtract how many new customers you’ve had in that same period. This amount you divide by the number of customers you had in the period prior to that one. And then you multiply by one hundred to find your percentage retention rate. That’s it! Not difficult, but magical numbers.

Once you know your retention rate, you can know whether it is rising or falling during each period of the year. You can figure out what things you’ve been doing which help this rate get higher, so you can prevent yourself from spinning your wheels! Save yourself time and money by understanding your retention rates.

Read this next: How to Select Social Media Sites for Your Business Advertising

By Amy Reese|2021-09-24T09:39:52-04:00July 12th, 2021|Business Growth, Small Business|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.