How to Reach Out to More Customers | ARC Business Solutions

How to Reach Out to More Customers About Your Summer Sale

Once you’ve planned a great summer sale for your business, it’s time to start getting the word out to as many potential customers as possible. After all, your sale won’t be a success without customers. If you’re looking for ideas to reach out to more customers about your summer sale, scroll down and keep reading!

Use Your Email Lists

Taking advantage of your email lists is a great way to get the word out about your summer sale. Email is one of the best ways to contact customers because 99% of them check their inboxes daily. Take the time to put together a great email that will prompt maximum customer engagement. Put some sweat into crafting a great subject line that will hint to your subscribers that they will benefit from your summer sale. Get to the point with powerful action words which will persuade your readers to engage with your content.

Social Media Advertising

Advertising your summer sale on social media will help you reach a high number of potential customers, since nearly everyone has an account on at least one social media platform. Summer is a great time to create fun, playful, creative content that your target audience will love. Try making a short video, using a funny meme, or posting a great GIF. It’s a good idea to advertise on social media with a mix of organic and paid posts. These tactics will help you increase your brand awareness, grow your website traffic, and increase your conversions.

Get Creative

Don’t forget about in-person advertising in addition to advertising through email and social media. Summertime is full of festivals, special events, and community gatherings. Get creative with your sale and set up a booth, hang a banner, or post some flyers in the areas where people will already be naturally gathered. This tactic will give your advertising an organic, people-centered flavor and help you reach potential customers who may not be following your social media accounts or subscribing to your email lists. Exploring ways to get creative in your advertising will help you reach out to more customers about your summer sale.

Utilizing the potential of email lists, social media, and creative advertising methods will help you raise your brand awareness, reach out to more customers, and improve the visibility of your business. Try some new ideas as you advertise your summer sale!

Read this next for more good tips: 4 Ways to Keep Cash Flow Healthy During Business Growth

By Amy Reese|2020-06-25T16:06:20-04:00June 25th, 2020|Small Business|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.