There has never been a better time to start a small business or blog. The internet has become an integral part of our way of life, and social media platforms have given business owners new ways to market and promote their companies. In fact, social media and online marketing campaigns are now responsible for how most business owners drive new traffic to their websites and brand. If you are in the process of creating a new business, you probably know that you need to implement some sort of internet marketing campaign, but you may not realize that some of the websites you visit on a daily basis offer an arsenal of SEO tools to help you generate new customers and turn clicks into cash.
Google Analytics
Without a doubt, Google is king when it comes to advertising your business, product, service or website. Google Analytics is a free SEO tool, and it can be customized in endless ways to serve the needs of your marketing campaigns and business. Once you install Google Analytics on your website, you can track which campaigns drive the most traffic to your site. You can break it down even further to determine the campaigns that convert the most leads and sales. Forbes mentions that Google Analytics also helps “give you a great sense of how and why your visitors are using your site” and it can even track what type of content is preferred on your site.
Facebook Marketing
What started as a social platform to connect people from all over the world has now evolved to include a powerful marketing platform for businesses of all sizes. As Bear Fox Marketing says, “Dollar for dollar, Facebook ads are pretty darn efficient. It’s also a marketing channel where prospective customers spend a lot of their time.” Facebook Ads Manager is arguably one of the best ways that businesses can grow their customer base, network with like-minded professionals and create strong SEO marketing campaigns that will convert traffic into sales.
Setting up a campaign with Facebook advertising through the Ads Manager is relatively easy. Once you create an account, you click on Ads Manager and provide information on the product, service or website you would like to promote. You then select the proper audience for your ad based on your market research. Then, you set your allotted budget and track your results accordingly. Facebook Ads Manager can take a little bit of time to learn; be patient with your initial campaigns as you work out the kinks. Once you find the sweet spot, Facebook can be a proverbial gold mine when it comes to converting traffic into sales.
The Facebook Ads Manager also has an app that lets you control all of your campaigns without having to be tethered to a laptop or desktop computer. This is great for business owners who do a lot of traveling. By utilizing the app, you can track and edit your ad campaigns, edit your scheduled listings and your monetary budget, create new ads with ease and receive customized push notifications.
While Facebook may offer business owners the most user-friendly and lucrative SEO marketing platform from a social media standpoint, Twitter Ads has been gaining a lot of traction in the last couple of years. In fact, a growing number of new users to the Twitter platform are signing up exclusively to utilize the SEO marketing tools. According to AppInstitute, “The majority of social media managers believe Twitter is the most important platform they use in terms of return on investment – two-thirds of them, in fact.” Twitter Ads is set up very similar to Facebook in terms of setting up a new ad campaign. After you fill in information about your business, opportunity, product or service, you can set up your audience. You can then create an affordable budget and track your results, engage with others, increase your followers, convert inquiries to sales, direct traffic to your website, link people up with your software or app and collect emails from people who are interested in your product or service.
When setting the audience for your ad campaigns on Twitter, you can customize who sees your ads based on their demographics, username, gender, language, and interests.You can even set ad campaigns based on specific keywords or by the device they are using. Some settings even allow you to create ad campaigns that reach people who actively talk about certain television shows, political candidates, trending topics and celebrities. The comprehensive and easy-to-understand analytics platform lets you track the success of your ad campaigns on Twitter.
As a new business owner, it can take some time to test the waters and determine the best strategy for successful marketing on each of the respective platforms. However, these social media websites and marketing platforms offer SEO tools that are essential to running a successful business; you can reach a global market with effective internet marketing campaigns.
