Why is it Important to Incorporate Good Communication into Your Business?

Good communication is essential in any interpersonal interaction. In business, it becomes paramount to establish good communication strategies and etiquette with management, colleagues, suppliers, clients, and customers. The importance of good, effective communication cannot be overstated.

Prevents Conflicts

Establishing a good communication protocol is essential in any business. There are many different forms of communication available: verbal, written, digital, and nonverbal body language. While some forms of communication such as body language can be difficult to interpret in a business setting, others such as emails can be adapted to follow company policies to avoid conflict. Email is the easiest way to leave a paper trail. You can let employees know of upcoming policy changes, change of date and time for a team meeting, or information about new vendors through email. According to Leadership Choice, having good communication in your business can easily help prevent conflicts between employees and clients due to miscommunication.

Engages Employees

Good communication tactics will engage employees rather than alienate them with a wall of policies. Internal communication is essential for the smooth operation of a business. Employees who don’t update each other of the current situation with vendors and customers can quickly find their work frustrating and inconsistent with their co-workers. There are many tools that will allow employees in a business to communicate with each other. According to theEMPLOYEEapp, employee communications apps allow for teams to research, connect with peers, and serve those in their organizations with efficiency.

Connects Remote Employees

If you have remote employees, communication is doubly important. Remote employees can include sales representatives out on the field traveling between client facilities, virtual assistants who work remotely to provide administrative services, franchisees who run units of your franchise in different locations, and freelance consultants who provide specialized consultation. While your communication frequency and methods will most likely differ between different groups of remote employees, there is no denying that employees who work remotely are becoming a rapidly growing group of the workforce. According to iDashboards, effective communication with these professionals is important to ensure that they can efficiently perform their specialized tasks. It is equally important that these professionals have a means of communicating back to you in order to provide updates. For these groups of workers, a company wiki, team project management apps, or other productivity and communication applications may be needed to keep everybody on the same page.

Good communication is important to every business. It is the way to ensure that your business’s goals, mission, and procedures are consistent and aligned at every level of the business. It also helps to ensure that there is a record of the conversation that took place to avoid any employee conflicts regarding a lack of communication. When individual voices could be heard due to the existence of open communication channels, positive energy is created within the company allowing for employee loyalty and engagement.

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By Amy Reese|2019-08-21T16:17:17-04:00August 20th, 2019|Business Growth, Small Business|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.