3 Tips to Help Your Business Make a Good First Impression on Your Clients

The old adage is true that you never get a second chance to make a first impression. This is especially true when you are dealing with customers who have many different options. Here are some ideas for making a good impression on your clients.

Have Appropriate Dress and Grooming Standards

Your employees are the representatives of your business and people will judge your business by how they look. While most employees can be trusted to dress professionally, there is always a handful that cannot. There should be some top-down guidance for how employees should dress at work. Consider the industry in which your business is in deciding what these standards are. For example, if your business is law, you may need different directives for your employees because the field is customarily more formal.

Maintain the Appearance of Your Location

When customers see your office or building, they will begin to take mental notes the instant that they first lay eyes on it. If you have a building, the way your entire property looks will be noticed. Good lawn care promotes a positive image for your business, indicating good organization, care, and competency. The outside of your location is every bit as important as the inside because your clients’ opinions may be formed before they even set foot in the door. Try to see your property through the eyes of your clients and focus on what you think may catch their eye or make a positive impression.

Thoroughly Train Customer Service Representatives

Those who answer your phones and engage in web chats with potential customers on the web are the first people who your clients will talk to at your business. You need to train them to ensure they are well-versed in how to talk to customers. If they make a mistake in these engagements, it may alienate possible clients. Not only should they be trained in customer service, but these employees should be thoroughly screened to make sure that they are outgoing enough to properly engage the customers. To the extent that you can give them guidance for the conversations, it will help counsel their duties.

Pay close attention to any possible thing that can cause potential clients to form an impression of your business whether it is a positive or negative impression. Then go to work fixing any shortcomings in these areas.

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By Amy Reese|2019-05-07T20:31:28-04:00May 2nd, 2019|Business Growth, Small Business|Comments Off

About the Author: Amy Reese

Amy Reese is the Founder and Managing Partner of ARC Business Solutions, a consulting firm that helps small and mid-sized businesses gain access to Federal and Corporate contracting opportunities. After spending over 20 years as a Corporate Development Executive in which she collaborated with C-Suite and VP level leaders of Fortune 500 organizations and Government agencies, Amy now leverages her experience in relationship development, collaboration, negotiations and accountability strategies to benefit small and mid-sized businesses who are seeking opportunities to grow their bottom line. During her years in Corporate Development, Amy worked with clients to identify and implement customized solutions that supported her clients’ business needs by developing strategic plans. Amy’s unique accountability techniques have been instrumental in assessing client issues and gaps, allowing her to make recommendations of appropriate solutions. These special techniques have been instrumental in her success as demonstrated by the attainment of revenue growth for her clients in the millions.