One of the main ingredients in marketing to the Federal Government and major Corporations is providing a Capability Statement to the decision makers. It is important for you to communicate what you do. It is equally important that the buyers have a clear understanding of your company’s capabilities. The best way to illustrate your company’s skills and abilities to your customers is to have a capability statement.

What is a capability statement?

A capability statement provides a blueprint of your products and/or services you offer. Basically it’s a resume’ for your company. One way the government uses a capability statement is to compare you with your competitors. Don’t miss opportunities because your prospects didn’t remember you or don’t have enough information to hire you.